I've just completed the first weekend of the first semester of my second (last!) year. This semester we have Advanced Marketing and Design Metrics. It seems like these two classes really do fit together well . . .
Advanced Marketing will be my first introduction to marketing as an academic pursuit. My only previous exposure to marketing was glossy brochures, funny product names, and people at company headquarters who seemed to know absolutely nothing of any value. I'm surprised to find that marketing does seem to have some intellectual rigor.
I thought that Design Metrics would address really boring stuff like documenting designs, measuring completeness of a design, and maybe requirements traceability. It's not like that at all. We haven't been given a meaningful syllabus, and it looks like we may never open the text book, but I'm getting a sense of what the class will be like. It seems to be addressing concepts like matching a product to a market: How do I design a product to meet a market's needs.
They really do fit together well. Marketing should teach me how to identify and quantify a market which a company can compete in. Design Metrics will teach me how to design a product for that market, and how to bring it to market. Cool stuff.
Last semester I was enamored with Finance and I thought that I could turn my career in that direction. Now, after the first semester, I'm thinking maybe I'd like to turn my career towards marketing.
To be honest, I'm just so excited to be in school and learning things, that everything sounds great to me!
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